PRIVACY POLICY

Ella (“we”, “our”, or “us”) values your privacy and is committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website https://www.ellaindia.com

1. Information We Collect

We collect personal information to provide you with a smooth and secure shopping experience. The information collected may include the following:

A. Information You Share With Us

When you register an account, place an order, contact us, or interact with our services, you may provide details such as:

- Name

- Email address

- Contact number

- Shipping and billing address

- Payment-related information

B. How we use your information

When you browse our website, certain data may be collected automatically, including:

- IP address

- Browser type and device information

- Operating system

- Pages visited and browsing behavior

2. How We Use Your Information

We use your personal information for legitimate business purposes, including:

- Processing and delivering your orders

- Managing your account and providing customer support

- Sending order updates, service notifications, and promotional communication

- Improving our website, products, and user experience

- Detecting, preventing, and addressing fraud or security issues

- Complying with legal and regulatory obligations

3. Sharing of Information

We may share your information only when necessary and under strict confidentiality, including:

- With trusted service providers who help us operate our website and deliver services

- With third-party payment gateways to securely process transactions

- With government authorities, law enforcement, or regulators when required by law or to protect our legal rights

4. Your Choices & Preferences

You can:

- Update or correct your account information through your account settings

- Opt out of promotional emails by using the unsubscribe link provided in our communications

5. Data Security

Ella follows reasonable security practices and procedures to protect your personal data from unauthorized access, loss, misuse, or disclosure, in accordance with the Digital Personal Data Protection Act, 2023.

6. Data Retention

Your personal information is retained only for as long as required to fulfil the purposes outlined in this policy or as mandated by applicable laws.

7. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children.

8. Transfer of Information Outside India

Your information may be stored or processed on servers located outside India. In such cases, we ensure appropriate safeguards are in place to comply with applicable data protection laws.

9. Data Localization

Where required, Ella stores and processes personal data within India in compliance with Indian data localization requirements.

10. Updates to This Privacy Policy

We may revise this Privacy Policy periodically. Any changes will be posted on our website, and continued use of our services will indicate your acceptance of the updated policy.

11. Grievance Redressal

If you have any concerns regarding your personal data, you may contact our us at:
ellaindiaofficial@gmail.com

We will address your concerns promptly in accordance with applicable laws.

12. Seller Accountability & Legal Compliance

Ella shall make reasonable efforts to maintain records enabling the identification of sellers who repeatedly offer goods or services that have been removed or disabled under:

- The Copyright Act, 1957

- The Trade Marks Act, 1999

- The Information Technology Act, 2000

13. Rights of Data Principals

Under Indian data protection laws, you have the right to:

- Access your personal data

- Request correction or deletion of your information

To exercise these rights, please contact us at the details provided above.

14. Intellectual Property Rights

All content on this website including text, images, graphics, logos, trademarks, and software is the property of Ella or its licensors and is protected under applicable intellectual property laws.

Users are granted a limited, non-exclusive, non-transferable license to access the website for personal, non-commercial use only. Any reproduction, modification, distribution, or commercial use of the content without prior written consent from Ella is strictly prohibited.